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Gong Li says Chinese Movies obsess over Profits not Quality at Cannes 2016 Interview

Gong Li (50) takes an interview with Sohu TV at the recent Cannes Film Festival 2016.
 
Q. This is the 15th time you have been to the Cannes Film Festival?
 
A. Some say it's my 13th or 14th. 15 sounds about right.
 
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Q. No Chinese films were nominated this time, what are your thoughts on this?
 
A. It has been like that for a while, it doesn't take one or two days to turn this around. It's not like there has been a large number of winning chinese entries in the past and that this has suddenly dried up. Chinese films are usually at a lower profile (at Cannes) and do not surface.
 
new directors obssessed with numbers not quality
 
Q. After the 5th and 6th generation of movie directors, there are literary no more chinese directors winning international acclaim. Are you concerned about the development pipeline and the ecosystem of grooming chinese directors? Any hopes of new ones making it big?
 
A. Regardless of big name or no name directors, if you are willing to try, to create, and have a good script, then as a team, you have a good chance.
 
Nowadays, there are many new teams, but they are overly concerned about making money and box office results. Quantity seems to be more important to them than quality.
 
This may take a new director time to figure out but it you take too long, you grow old and the time to shine withers away. I think a good time for a new director to standout is between the age of 35 to 50. That's a time when your mental faculties are performing at their best.
 
There are many new teams in recent years, but they pick similar plots. For the development of culture, this is a bad direction.
 
gongli new directors obssessed with numbers not quality6
 
Q. Not only directors, after so many years, the only actresses that the international audience can name are usually Gong Li and Zhang Ziyi. There are many young actresses walking the red carpet this time, but their focus seems to be getting noticed on the red carpet. Do you think there is a problem with this kind of mindset?
 
A. Actually, this is not correct. But I think participating is good for them. It will benefit them to see how overseas film festivals are conducted. Watching film premieres are also useful. Just don't walk the red carpet and immediately head for the exit.
 
gongli new directors obssessed with numbers not quality5
 
Q. We haven't seen you in a movie for the last few years. Are you taking on any new movie?
 
A. I have just finished playing the White Bone Demon in 'The Monkey King 2', let me rest for a while first. My new work should come out by end 2016 and early 2017. A totally new role, one so creative that I may not recognise myself in the new role.
 
gongli new directors obssessed with numbers not quality
Gong Li playing the White Bone Demon in 'The Monkey King 2'. Aaron Kwok plays the monkey king.
 
gongli new directors obssessed with numbers not quality3
 
gongli new directors obssessed with numbers not quality2
 
Q. Can you share with us your story with L'Oreal, your sponsor for so many years.
 
A. L'Oreal feels like family to be. They have provided me with their products and I use them so that I can properly recommend their products. I have visited their R&D centre in Shanghai two or three times, and whenever I have a skin condition, I would call them up for help. Like when I was filming 'The Monkey King 2', I had dry skin due to the heavy demon makeup. I called the R&D centre for a solution and they readily provided a helpful one. Nowadays, whenever my friends need help with their skincare, I can contact the L'Oreal R&D centre on their behalf to solve their problems.
 
Personally, I have confident in L'Oreal's products. I also feel honoured to endorse their products and hope to continue enjoying this relationship wtih them.
 
Sponsors are very important to keep a film festival going undiminished. Being a major sponsor of the Cannes Film Festival, I hope they will continue their sponsorship.
 
gongli new directors obssessed with numbers not quality6a
 

专访巩俐:中国电影很大的问题是自娱自乐 (Flash player required below)

 

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