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South Korean e-sports going global

 
South Korea is one of the world's leading countries in field of E-sports -- both in terms of competition... and production of the games themselves.
 
There are also technologies like virtual reality and artificial intelligence that promise even more development in the field.
Now, the third and final part of a series on how the Korean Wave, or Hallyu, is diversifying.
 
Our Seo Bo-bin looks at online gaming.
 
South Korea is well known for its online gaming and is the fifth largest online game market in the world. With e-sports fever growing, it has got to the point where e-sports can be seen as part of 'Hallyu'.
 
From 'Overwatch' to 'Battlegrounds', what might seem like just fun games to play, has for younger generations become a culture and sport.
 
"The main group of people who enjoy e-sports are millennials. The biggest cultural part of their daily lives are games and consuming mobile contents. E-sports lets them share that common culture through games, therefore it's very popular among teens."
 
E-sports are gaining interest globally, and it has reached the point where e-sports can even be seen in high school varsity sports competitions in the United States. With Korean e-sports growing overseas, they are becoming part of a new 'Hallyu'.
 
"It's already been 20 years since Korea started e-sports and since South Korean e-sports players show they are the best, people see e-sports contents made in Korea as the best. People show great interest in Korean e-sports and even buy the broadcast rights to see the games.
 
south korean e-sports going global
 
Moreover, with the growth of the IT and broadcasting industry, the e-sports industry is also booming.
"In order for e-sports to take its position as a major industry, institutional management needs to be solidified and since e-sports is a convergence of IT, communications and entertainment, if professions related to these industries work together, the e-sports industry is sure to grow."
 
E-sports is one of the trendiest sports of the digital era. With the development of VR and AR... and as IT develops even more... synergies between these technologies and e-sports will help the industry get even stronger in the future.
 

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