Latest Global Business News

Generation Z seeks fun and relies on influencers when shopping

 
It appears those born in the mid-90s or later - have unique shopping habits... steered to a large degree by social media.
 
In the second of a three-parter on Generation Z,.. Kim Da-mi highlights what they buy and what influence their purchasing decisions.
 
'Tea bags' for brewing ramen and fish cake broth, rather than tea, have made it onto Generation Z's shopping list.
When shopping for food, rather than buying regular milk, they're choosing milk that's flavored like their favorite childhood ice cream.
 
“Generation Z have also become funsumers,... a combination of the words ‘fun’ and ‘consumers’, who value fun and excitement when choosing what to spend their money on... like buying just the sauce from these famously hot noodles.”
Food is more than just something to eat. Generation Z nowadays looks for fun and new experiences when buying food.
 
For more shopping tips, the so called Digital Natives also rely on influencers on social media instead of celebrities.
 
Gen Z-ers, who say they cannot live without YouTube, seek and select information from influencers... that they possibly see more often than their own relatives.
 
gen z seeks fun and influencers in shopping
 
They prefer the influencers' personal reviews and opinions over celebrities' perfect, flawless advertisements.
 
"The influencers they see on social media seem and sound more personal, approachable and genuine than celebrities... because they can actually communicate through likes and comments. Feedback, reactions or communication with celebrities is almost impossible.”
 
Generation Z is expected to become the largest group of consumers by 2020, and marketers need to take note of their wants and desires.

Add comment

Names are unique; get yours today with a comment!

Security code
Refresh

La Business

IMF says China should keep exchange rate flexible as trade war intensifies
IMF says China should keep exchange rate flexible as trade war intensifies

  The International Monetary Fund says China should keep its exchange rate f [ ... ]

Read more la
Trump labels China as 'currency manipulator,' as yuan drops to historic lows
Trump labels China as 'currency manipulator,' as yuan drops to historic lows

  U.S. President Donald Trump has lashed out against China for manipulating it [ ... ]

Read more la
Japan considered undeveloped in AI, says SoftBank CEO
Japan considered undeveloped in AI, says SoftBank CEO

  One of Japan's top businessmen says his 90-billion U.S. dollar venture fu [ ... ]

Read more la
Bill Gates' wife Melinda Gates: Trump 'isn't being true' to American values
Bill Gates' wife Melinda Gates: Trump 'isn't being true' to American values

  Melinda Gates has accused US President Donald Trump of not being "true" to Ame [ ... ]

Read more la
Coffee sales in 2019 projected to reach US$5.8 bil. or 300 cups per person
Coffee sales in 2019 projected to reach US$5.8 bil. or 300 cups per person

  A report by the Hyundai Research Institute projects the local coffee industry's  [ ... ]

Read more la
Deutsche Bank to cut 18,000 jobs worldwide in radical restructuring
Deutsche Bank to cut 18,000 jobs worldwide in radical restructuring

  Deutsche Bank has announced a plan to cut 18-thousand jobs by 2022 to boost  [ ... ]

Read more la
Huawei denies conducting research for Chinese military
Huawei denies conducting research for Chinese military

  Huawei's top legal officer claims the company does not customize products no [ ... ]

Read more la
FedEx sues US Commerce Department over export controls in Huawei dispute
FedEx sues US Commerce Department over export controls in Huawei dispute

  Global delivery firm FedEx has a 'special delivery' for the U.S. government. [ ... ]

Read more la
Fed keeps benchmark interest rate unchanged, but signals rate cuts in future
Fed keeps benchmark interest rate unchanged, but signals rate cuts in future

  The U.S. Federal Reserve has kept interest rates unchanged,... but hinted  [ ... ]

Read more la
Huawei signs deal with Russian telecoms firm to develop 5G
Huawei signs deal with Russian telecoms firm to develop 5G

  China's Huawei has signed a deal with Russian telecoms firm MTS to develop 5G  [ ... ]

Read more la
Mastercard drops Neymar from campaign amid rape allegation
Mastercard drops Neymar from campaign amid rape allegation

  Mastercard has canceled a planned advertising campaign featuring Brazilian s [ ... ]

Read more la
World Bank downgrades 2019 global economic outlook to 2.6%
World Bank downgrades 2019 global economic outlook to 2.6%

  The World Bank has downgraded its global economic outlook for this year to two [ ... ]

Read more la
Fed Chairman Jerome Powell hints at possible rate cut if necessary, citing trade war with China
Fed Chairman Jerome Powell hints at possible rate cut if necessary, citing trade war with China

  The head of the U.S. Federal Reserve has hinted at a possible interest rate  [ ... ]

Read more la
Generation Z seeks fun and relies on influencers when shopping
Generation Z seeks fun and relies on influencers when shopping

  It appears those born in the mid-90s or later - have unique shopping habits... [ ... ]

Read more la
China's Huawei holds world's No. 2 smartphone spot in Q1: Report
China's Huawei holds world's No. 2 smartphone spot in Q1: Report

  China's telecom company Huawei maintained its spot as the world's second-l [ ... ]

Read more la
Fiat Chrysler proposes merger with Renault
Fiat Chrysler proposes merger with Renault

  Italian-American automaker Fiat Chrysler proposed joining forces with French [ ... ]

Read more la

Our Sponsors


La Latest

Samsung unveils Galaxy Note 10, souped-up Note 10 Plus

  Samsung introduced its new premium smartphone, the Galaxy Note 10, on Wednes [ ... ]

Read more la
Police officer killed attending reported burglary

  A police officer has been killed after attending a reported burglary in th [ ... ]

Read more la
Costs of raising pets and changing pet market consumer trends

  The pet market is growing amid an increasing number of people raising pe [ ... ]

Read more la
Trump says he doesn't want to see Hong Kong protests met with violence by China

  As the pro-democracy movement in Hong Kong continues to simmer despite a [ ... ]

Read more la
Radioactive water may be discharged from Fukushima plant into Pacific Ocean

  South Korea has vowed to actively seek ways to deal with Japan's planned disch [ ... ]

Read more la
Hong Kong International Airport resumes flights after 2 days of mass disruption

  The chaotic protests at Hong Kong International Airport over the past couple o [ ... ]

Read more la
Hong Kong International Airport cancels all flights as protests continue on Monday

  More than 100 flights have been cancelled at Hong Kong International A [ ... ]

Read more la
Ostrich runs through streets of China after being spooked by visitors

  It was like something out of the "Fast and Furious,... but instead of Th [ ... ]

Read more la

La Entertain

Fish Leong divorces husband Tony Chao for dating internet babe

On 18 Aug 2019, it has been allegedly discovered that Malaysian songbird Fish Leong (41) has already [ ... ]

Read more la
Shawn Yue's son Xiao Yue with wife Sarah Wang seen for first time

Shawn Yue has been happily married since Dec 2017. He became a father in May 2018 - wa, shotgun! - h [ ... ]

Read more la
Jing Boran falls from 5m stage while filming The Climbers; Jackie Chan co-stars

On 12 Aug 2019, Jing Boran was filming on the set of "The Climbers"《攀登者》on a 5m high stage [ ... ]

Read more la
Irene Chen Ailing shows off seductive pregnancy curves of son with husband Alex; talks about miscarriage

Irene Chen Ai Ling shares seductive pregnancy curves with husband Alex; talks about miscarriage. &n [ ... ]

Read more la
BTS to take 'extended' break for the first time since debut

  K-pop sensation BTS are taking a break from all performances following a sle [ ... ]

Read more la
Jennifer Tse's undercover husband Mark unveiled for benefit of daughter little Ting Ting

On 8 Aug 2019, Jennifer Tse Tingting shares with us with a very very strong hint that the father to  [ ... ]

Read more la
Yao Yao shares 32E hourglass figure for birthday by the beach

9 Aug 2019 - Taiwanese celebrity Yao Yao recently celebrated her 29th birthday with her family and f [ ... ]

Read more la
Beatles fans mark 50 years since iconic Abbey Road photo

  Today marks the 50th anniversary of the Beatles' famous walk across Abbey Ro [ ... ]

Read more la