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Korea's halal-processed ginseng chicken soup, instant noodles make way into overseas markets

 
For the first time, a country in the Middle East is allowing imports of the halal-processed chicken soup... which means.... Korea's traditional ginseng chicken soup, or Samgyetang can now become a big hit with people in the UAE.
 
Park Se-young has more.
 
Carefully prepared chicken is stuffed with ingredients like glutinous rice, ginseng and garlic.
The chicken is then sealed with broth, sterilized and cooked …before they are sent to the packing room to be shipped.
This is the manufacturing process for Samgyetang, traditional Korean ginseng chicken soup that's often consumed as a healthy food on hot summer days in Korea.
 
After having gained popularity in China and Japan, 12-hundred packs of halal-processed Samgyetang were shipped off to the United Arab Emirates late last week.
 
The UAE is the first Islamic country in the Middle East to allow such imports.
Halal food refers to products that are prepared in concordance with Muslim dietary laws.
 
According to Korea's ministry of agriculture, it has reached an agreement with the UAE on quarantine standards regarding Samgyetang and beef.
 
The ministry added the Samgyetang maker was certified halal by both the Japanese and the UAE halal certification bodies, …a costly and timely process.
 
"In addition to meeting quality standards for Samgyetang in Korea, we passed strict food safety standards required by the Middle East for exports."
 
In Malaysia, …sales of Korean instant noodles or ramyeon have been on the rise, …boosted by the popularity of K-pop and Korean dramas.
 
The most popular choice is halal-certified Daebak instant noodles, …developed by a joint venture between Korea's Shinsegae Food and Malaysia's Mamee Double-Decker.
 
halal ginseng chicken and instant noodles
 
halal ginseng chicken and instant noodles
 
An average of 300-thousand packs have been sold every month since last year's launch, …and the first batch of a new flavor sold out in just two weeks earlier this month.
 
The market share of Korean products in the Malaysian instant noodles market jumped from less than one percent in 2014 to about 12 percent in 2018.
 
Last year alone, Korean companies sold 20 million U.S. dollars worth of instant noodles in Malaysia.
With the increase in local demand, Malaysia has risen as a major importer of Korean instant noodles …along with China, the U.S., Japan and Taiwan.
 

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