Latest Singapore News

Walt Disney collaborates with Singapore Tourism Board

13 April 2017, Singapore – Singapore Tourism Board (STB) and The Walt Disney Company Southeast Asia (Disney) today announced a three-year collaboration, aimed at providing unique and fun experiences themed around Disney’s biggest brands and most popular stories and characters. As part of the collaboration, locals and visitors to Singapore will be entertained with a range of exciting experiential activities starting with Star Wars, followed by Marvel and Disney Animation/Disney Pixar themes in 2018 and 2019 respectively.
 
In celebration of the 40th anniversary of Star Wars in 2017, the collaboration will kick off with STAR WARS DAY: MAY THE 4TH BE WITH YOU Festival, a three-day Star Wars festival held at Gardens by the Bay, followed by other exciting Star Wars-themed activations held in the second half of 2017.
 
Lionel Yeo, Chief Executive, Singapore Tourism Board said, “We are delighted to collaborate with Disney to create a range of exciting activations, adding vibrancy to our existing events calendar and attracting visitors from the Southeast Asia region and beyond. The multi-year activations will profile our attractions and precincts in Singapore, beginning with Gardens by the Bay for the Star Wars festival held in May. Our collaboration with Disney will also offer plentiful opportunities for local event organisers and SMEs to grow their businesses and enhance their capabilities in world class branded entertainment events.”
 
disney and stb collaborate
From right to left: Mr Lionel Yeo, Chief Executive, Singapore Tourism Board, Mr Alex Baillie, Head of Marketing and Partnerships, The Walt Disney Company Southeast Asia. Photo Credits: STB/Disney Southeast Asia
 
“Everything we do at Disney is about connecting with our fans and families with our world class storytelling and beloved characters. A first-of-its-kind with a national tourism body in Southeast Asia, this multi-year collaboration with the Singapore Tourism Board provides more exciting opportunities and unique experiences for us to take the Disney brand of storytelling closer to our Singapore fans as well as visitors from the region,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.
 
About STAR WARS DAY: MAY THE 4TH BE WITH YOU Festival at Gardens by the Bay
 
On May the 4th, the fan-celebrated Star Wars Day, a three-day festival will kick off the first event of the collaboration.
 
- Organised by local event organiser, Esprimo, with Gardens by the Bay as an event partner, the highly anticipated STAR WARS DAY: MAY THE 4TH BE WITH YOU Festival will take place from 4–6 May 2017.
 
- The highlight of the festival is SaberTrees, which will be Southeast Asia’s largest lightsaber light-up activation where the iconic Supertrees at Gardens by the Bay will be transformed into lightsabers.
 
- This will be complemented by Garden Rhapsody: STAR WARSTM Edition, a stunning light and music show. In addition, visitors can also look forward to interactions and photo opportunities with Chewbacca and Kylo Ren who will be making their first ever appearance in the city.
 
- Another festival highlight is the first-ever Star Wars Run (6 May) to be held in Singapore which includes a 4.5km fun run and 10km competitive race.
 
- Other festival events include a Star Wars-themed Silent Disco (5 & 6 May), outdoor movie screening of Star Wars: The Force Awakens (6 May) and other Star Wars-themed activities.
 
In the second half of this year, fans can also look forward to more unique Star Wars experiences held in Singapore. Detailed information will be announced closer to the date.
 

Add comment

Emails are optional and for tracking replies. Names are unique; get yours today with a comment!


Security code
Refresh

La Daily

Sexiest Air Stewardess in Asia not from SIA?
Sexiest Air Stewardess in Asia not from SIA?

Mabel Goo has been voted as the sexiest air stewardess in Asia according to an informal online poll  [ ... ]

Read more la
Orchard Road turns No Smoking Zone from 1 Jan 2019
Orchard Road turns No Smoking Zone from 1 Jan 2019

More than 40 Designated Smoking Areas available within the Orchard Road No Smoking Zone. Advisory ap [ ... ]

Read more la
First South Korean President to visit Singapore in 20 years
First South Korean President to visit Singapore in 20 years

  South Korean President Moon Jae-in kicked off his first full day in Singapor [ ... ]

Read more la
Muslims across the world celebrate the end of Ramadan
Muslims across the world celebrate the end of Ramadan

  Muslims across the world have gathered together to celebrate the end of Rama [ ... ]

Read more la
Kim-Trump summit day finally arrives
Kim-Trump summit day finally arrives

  Thanks for joining us on our special coverage of the historic summit between [ ... ]

Read more la
President Trump at Shangri-La; Kim Jong-un at St Regis? TrumpKim Summit 2018
President Trump at Shangri-La; Kim Jong-un at St Regis? TrumpKim Summit 2018

  With the venue for the historic summit confirmed as the Capella Hotel on Singa [ ... ]

Read more la
Trump-Kim Summit 2018 set at Capella Hotel, Sentosa
Trump-Kim Summit 2018 set at Capella Hotel, Sentosa

  US President Donald Trump and North Korean leader Kim Jong-un will meet at a [ ... ]

Read more la
Singapore hosting first-ever N. Korea-U.S. summit -- why Singapore?
Singapore hosting first-ever N. Korea-U.S. summit -- why Singapore?

  From Switzerland to the inter-Korean border village of Panmunjom... there we [ ... ]

Read more la
Malaysian Opposition beats BN in general election - a first in 60 years
Malaysian Opposition beats BN in general election - a first in 60 years

  Malaysia's former ruler and opposition leader Mahathir Mohamad has returned to [ ... ]

Read more la
N. Korea-U.S. summit likely to be held in Singapore in June
N. Korea-U.S. summit likely to be held in Singapore in June

  The date and location of the historic summit between North Korea and the Unite [ ... ]

Read more la
Singaporean robot builds Ikea chair in minutes
Singaporean robot builds Ikea chair in minutes

  Scientists in Singapore have developed a robot that could solve what can som [ ... ]

Read more la
Singapore's most expensive city in the world; Seoul ranks 6th
Singapore's most expensive city in the world; Seoul ranks 6th

  17 Mar 2018 - Seoul has been ranked the sixth most expensive city in the world [ ... ]

Read more la
Singapore & France launch Year of Innovation 2018
Singapore & France launch Year of Innovation 2018

Minister for Trade and Industry (Industry) S Iswaran hosted French Minister for Higher Education, Re [ ... ]

Read more la
Code of Practice for Safer Giving Online
Code of Practice for Safer Giving Online

23 January 2018 - Four major crowdfunding platforms in Singapore have committed to adopting an indus [ ... ]

Read more la

Our Sponsors


La Latest

President Trump declares national emergency to build wall

  President Donald Trump has announced he will declare a national emergency to [ ... ]

Read more la
Thousands of kids march in Brighton climate protest

  Tens of thousands of school children have missed school today to take part in  [ ... ]

Read more la
An American man describes mountain lion attack

  An American man has described how he was attacked by a mountain lion when he [ ... ]

Read more la
Forbidden love in North Korea finds a way in Vietnam

  As Vietnam is set to host the upcoming North Korea-U.S. summit, a tale o [ ... ]

Read more la
Korean "artificial sun" breaks world record of retaining high plasma temperature for energy production

  South Korea's nuclear scientists have conducted a revolutionary experime [ ... ]

Read more la
Man sues police; allegedly tased 11 times

  A man in Arizona is suing police, claiming he was tased 11 times after he wa [ ... ]

Read more la
Arsenal's Aaron Ramsey to join Juventus for £400k-a-week

  Arsenal midfielder Aaron Ramsey has signed a pre-contract agreement to j [ ... ]

Read more la
Global recession on the horizon: Paul Krugman

  Nobel Prize-winning economist Paul Krugman says a global recession is on t [ ... ]

Read more la

La Entertain

Kate Middleton brings Sexy Back at BAFTA 2019

  The Duke and Duchess of Cambridge met with a number of BAFTA winners includi [ ... ]

Read more la
Blackpink to perform on The Late Show With Stephen Colbert

  Blackpink will debut on the U.S. airwaves later this month.   CBS annou [ ... ]

Read more la
7 celebrity tweets that sent the internet into meltdown

  With Twitter CEO Jack Dorsey announcing plans to introduce a "5 to 30  [ ... ]

Read more la
The Oscars: Full rundown of Best Picture nominees

  Black Panther, A Star is Born, The Favourite, Roma, Green Book, Bohemian Rhaps [ ... ]

Read more la
Lady Gaga slams Trump and Pence live on stage

  Musician and actor Lady Gaga called for US President Donald Trump to end t [ ... ]

Read more la
Baby Shark debuts on Billboard Hot 100

  BTS isn't alone in making a big splash in the global music realm.    [ ... ]

Read more la
BTS dolls to hit market this summer

  BTS made a big splash in the global music scene in 2018, breaking record [ ... ]

Read more la
Black Pink, Hyukoh, Jambinai performs at Coachella 2019; makes K-pop history

  Several Korean music acts are in line to perform at the annual Coachel [ ... ]

Read more la